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There is no ignoring that Auto SMS Systems are now assuming their due place on the internet marketing arena. While global corporations have been making use of continuous and mass communication strategies for years, including 24/7 customer outreach via off-shoring and follow-the-sun approaches, Auto SMS marketing has put this tactic well into the reaches of small and medium organizations. Auto SMS systems are an effective way to quickly and cheaply distribute your marketing message to a sea of potential consumers.
SMS marketing is taking on an ever greater role in influencing consumer behaviour as more and more consumers use their mobile and smart devices to make purchasing decisions. SMS marketing has come a long way since the old internet marketing or email-based marketing approaches. While they have no-doubt been born out of internet marketing and web-based advertising, the popularity of SMS marketing and Auto SMS Systems has increased of late, thanks mainly to the demand for mobile smart devices. While many internet marketing strategies are ‘pull’ based, depending on consumers to initiate contact with a website, SMS marketing offers organizations a more proactive ‘push’ based approach to connect with its customers. Using quick response technologies, such as smart mobile devices, consumers are more prone to respond positively to a well designed SMS message and in the process commit to an ‘impulse buy’.
Like any technology however, Auto SMS Systems must be put through a vigorous testing process to ensure it meets your marketing needs. Using test message marketing could be one method to measure the effectiveness of an Auto SMS System before you subscribe to a service or buy a tool. Through use of a test message marketing strategy, one can measure the effect of the marketing campaign on a pilot group before mass broadcasting the SMS message. Many Auto SMS System providers and carriers permit either a handful or an unlimited number of test messages. Sending test messages to yourself through your Auto SMS System, and then verifying key aspects of the message is a good way to validate your SMS message marketing strategy.
Even “minor” issues with things like font sizes and colour can be highlighted with a well planned test message marketing strategy. Sometimes, Auto SMS System providers impose restrictions on the size of an SMS message. Such limitations may seem restrictive, but when used in conjunction with other complimentary SMS messages, can result in greatly determine consumer choices.
Similar to conventional phone, mail and even email marketing, Auto SMS Systems may also be subject to legislation. Industry overseers and mobile phone carriers have guidelines to determine fair use of SMS messages, including consumer choice to opt-in/out of an SMS marketing campaign. Failure to abide by these rules can lead to severe penalties or being barred from carrying out business over a carriers network.